LA FIERA APEROL

​

CLIENT: Aperol, Campari

PROGRAM: Summer Activation

DATE: February 2023

AGENCY: XYZ

ABOUT: La Fiera Aperol is coming to town! This summer, Aperol will tour UK festivals, celebrating a new bottle release with its most loyal fans. In addition to trying out the newest Aperol Spritz, guests will be able to win exclusive merch, learn about the proper way to serve the drink, and play some classical carnival games.

 

Over time, people will be surprised by different activations, such as carnival-themed actors, or a cotton candy cart turning into an impromptu DJ booth. Built with a refined Italian design eye, Aperol's summer cool branding comes to life with the orange patterns and modern furniture. It's distinguishable stature will turn La Fiera Aperol into the meeting point for friends to come together, an oasis in the midst of the festival chaos.