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CHIVAS x ILU

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CLIENT: Chivas Regal x Manchester United F.C.

PROGRAM: Touring Alcohol Sampling and Merch Stand

DATE: December 2023 - May 2024

AGENCY: 160 over 90

ABOUT: 3m x 3m pop-up stand with gaming mechanic to earn limited-edition merch. To unlock the code, just talk to a BA who will give you a few hints to test if you're a loyal Manchester United fan.

 

Timings coinciding with Manchester United Football matches, as talent will feature in the space in surprise intervals. The stand will travel between three cities: Shanghai (China), Mumbai (India), and Mexico City (Mexico), in order to drive awareness globally.

 

Success is measured by the number of serves, as well as the content generated by the local influencers. 

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Real life photos! Some design elements had to be adapted due to budget constraints, but we worked closely with the delivery team to ensure that the driving creative vision was maintained.

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