FACE+BODY SHOP
CLIENT: ASOS
PROGRAM: Pop Up Store
DATE: February 2025
AGENCY: Heaps + Stacks
ABOUT: Step into the ASOS.com Face + Body corner shop, where beauty meets bodega vibes 24/7. Designed to feel effortlessly cool and laid back, the space blended product merchandising with everyday grocery items, creating a playful clash of beauty and convenience. A DJ set the tone, spinning tracks that kept the energy high, while mint green tiles provided a fresh contrast to the campaign’s bold pops of colour. Tucked behind plastic warehouse-style curtains, a hidden makeup and hair studio, complete with an LED mask zone, offered VIP guests a backstage experience. From browsing the aisles and customising keychains to capturing receipt-style photobooth prints at checkout, every touchpoint was designed to be Instagrammable — because at this corner shop, being caught on CCTV was all part of the fun.
SEATING AREA
PRODUCT SAMPLING
CHECKOUT
DJ BOOTH
PHOTO BOOTH
PRODUCT DISPLAY
PRODUCT DISPLAY
MAKEUP STUDIO
LED MASK AREA
Floor plan of the overall experience
Fridge sampling area
Checkout area
Product Display
DJ booth, photo booth, and product display
Makeup studio
LED mask area
Build images and videos. Thanks to the close collaboration with the internal delivery team, we were able to deliver the promised results and encourage a fun, contemporary experience that was amplified via socials.