EMOTIONAL MOTEL
CLIENT: Epidemic Sound
PROGRAM: SXSW Activation - Austin and London
DATE: March 2025
AGENCY: The Manual
ABOUT: Welcome to the Emotional Motel, an immersive and educational space for creators and artists they'll never forget. Guests will be welcomed by a concierge who will personalise their journeys based on their emotions, pointing them to unique rooms that represent various feelings through creative designs and soundtracks. This interactive journey not only showcases Epidemic Sound's platform, but also reinforces the brand's connection to music, mood, and emotion while encouraging organic networking, enhancing audience engagement, and amplifying campaign impact. Our innovative approach ultimately won the pitch, showcasing our creative vision and alignment with Epidemic Sound's brand.
For this project, I led the design direction while overseeing a talented team of three - including a 2D designer, a visualiser, and a 3D designer.
Pitch Render, Opening Party
Pitch Render, Concierge View
Pitch Render, Motel Bar View
Pitch Render, Happy Room
Pitch Render, Horror Room
StreetLife renders, presented during the pitch stage. Even though the client ended up choosing the Emotional Motel route, this second option lives on due to its versatility, and may be built in 2026.