TROPHY TOUR

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CLIENT: The International Basketball Federation (FIBA)

PROGRAM: Brand Awareness Pop-Up

DATE: March 2023

AGENCY: XYZ

ABOUT: Designed two separate activations celebrating FIBA's iconic trophy, which toured globally during the summer. 

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The first activation, the Trophy Arena, is separated in three parts, where visitors can test their high jump skills, perform and record a trick shot, and see the trophy up close in the 180 degree photo booth.

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The second event, the International Trophy Tour, is a pop-up series heroing the trophy, also inviting people to come up close and take a picture with it.