THE CLUBHOUSE
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CLIENT: New York Mets
PROGRAM: Bar Takeover
DATE: May 2024
AGENCY: 160 over 90
ABOUT: The Mets are teaming up with London for a series of collaborations, setting up a residency in the coolest areas in the East to raise brand awareness amongst the hippest audiences. Spanning food, fashion and art, we’re bringing Mets’ flavour to East London’s home turf.
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Due to the rapid pitching process, there was no time for photo-realistic renderings, which challenged me to create these conceptual collages in order to convey our selling narrative.
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Overall collage showcasing gaming elements, DJs, and delicious American food, all against a background representing the relationship between Brooklyn and Hackney.
In a collaboration between Queens & London, our DJs are “On Deck” at the Clubhouse. A hard-hitter lineup that’s B2B. These DJs will remix the energy of the two cities and set the tone for the night.
A fashion forward artist collaborates with the Mets to re-invent the jersey for Londoners. Featuring a collection of boldly designed patches, its time to customise your Mets garms, only available at THE CLUBHOUSE.
Partnering with East London’s best local food vendors, we’re taking stadium staples and giving them the London twist. Remixing the likes of Keith’s Grill stadium burgers with East London flavours. We’ll create a ‘cannot-miss’ menu for foodie and sports fans alike.