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SOUND OF SPURS

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CLIENT: Nike, Tottenham Hotspur Football Club 

PROGRAM: New Team Football Kit Release

DATE: May 2023

AGENCY: XYZ

ABOUT: One night celebration hosted at the iconic Alexandra Palace for the launch of Tottenham Hotspur Football Club’s latest kit with Nike.

Inspired by the broadcasting heritage of North London, the Spurs shirt features radio waves in reference to the first broadcast taking place at Alexandra Palace (which can be seen from Spurs' stadium).

The event, 'Sound of Spurs', merges the worlds of football and music, and includes DJs and live performances curated by No Signal, football mini-games, personalised merch and a kit launch podcast hosted by Spurs.

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Entry Hall

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LillyWhites Bar

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Exterior Market

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Photo Moment

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Customization Station

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Stage Dressing

Real life photos! Some design elements had to be adapted due to budget constraints, but we worked closely with the delivery team to ensure that the driving creative vision was respected.

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