PHANTOM  

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PROGRAM: Pop-Up Product Launch

CLIENT: Paco Rabanne

AGENCY: Bearded Kitten

ABOUT: Pop-up event hosted in Shoreditch, London, during the summer of 2021, to promote the launch of Paco Rabanne's latest gender-neutral cologne, Phantom.  Hosted by A-listers, the event welcomed VJ's (visual-jockeys), DJ's, and other multi-media artists on stage.

 

As lockdown measures were lifting across the UK, it was the perfect time for consumers to start looking positively into the future once again, making them hugely susceptible to the confident, utopian world of Phantom where imagination and reality combine in a sensory overload.